Writing starts with good judgement.
If you’ve ever felt stuck with material, whether it’s PLR or raw text you haven’t shaped yet, you’re not on your own.

I’ve been in and around online digital marketing for some time. Enough to know most people don’t always struggle because they're lacking information. Mostly, they might get stuck simply not knowing how to shape what they've got.

I care about writing and judgement, the craft of choosing the right angle. I also fully understand why many writers are wary of AI, sharing too the same reservations. Here I'm not about outsourcing any thinking or flooding the internet with sh*te.

What interests me is the careful and deliberate use of AI (as an assistant) to shape things up and bring a fresh perspective.

Remember, it cannot and should not replace voice or judgement, but can help surface better angles, test ideas, and make the raw material sing. The primary decisions still sit with the human architect, the ultimate person in charge, as they always should.

The raw material is PLR in the main, either recently purchased or hoarded over time with "good intentions". Come on now, you know who you are, we've all got a hard drive full!

PLR should be treated as raw input, not the finished article, which is why it was written. The value comes from how we shape and reframe it, not from how fast it’s churned out.