You kind of have an advantage with a tiny list.
Let’s have it right – I’m not saying I’d swap a 100k list for a list of 500 people, but if 500 people are all you have on your list then it’s not all doom and gloom.
You do have one major advantage over someone with a huge list, and it’s this:
You can get personal with them!
You will have far less support issues than with a big list, so you can spend time answering support emails personally.
And that means you’re building a relationship with them.
And THAT is the heart of how to make at least $1,000 a month from a tiny list.
Firstly you need to realise that these people have subscribed to your list in the first place because they want to learn what you have to teach or they need help with something. They want what you’re offering. Even more than that – they want access to you.
So you can make a very good income by giving your small list what they want.
A marketer I know currently has a waiting list of around 80 people who want access to him via his personal coaching program. But it’s sold out and he doesn’t expect to have places available for at least 6 months.
But he could contact that waiting list right now and in a matter of hours have made $30,000 in new client fees.
It’s the same with a small list as long as you get personal with them.
You have to start from day one being in constant communication with them through your emails, blog posts, replies to their questions and so on.
You could hold an open Q&A session via webinar or even a smaller one through an online chat group. These will be free but they’ll have the effect of making your list feel like they’re part of a
community.
Mention these webinars or online sessions in your emails to your entire list. Get a community feel going.
Because then you can introduce your high-ticket coaching program to your list personally.
You can start an email with the line:
“Hi (name) – I wanted to contact you personally because I think you might be a good fit for my brand new one-to-one coaching program...”
You can mention if they were on your free webinar or have sent in a support ticket, which you answered personally.
You’re making it seem personal, and of course, it IS because with a tiny list, you’ll probably have a degree of personal contact with many of them.
Let’s face it – when you get an email that says:
“Hi (name) – I wanted to contact you personally because I think you might be a good fit for my brand new one-to-one coaching program...”
...from a marketer who you know has a 50,000 list, you pretty much KNOW it’s not personal.
You know they haven’t a bloody clue who you are, and it’s as un-personal as anything can be.
But with a small list, you can personally go through them and get in touch personally with those that you feel you can work with.
The main thing is to build a community first – a Facebook group, from regular webinars, hangouts, or online sessions…
...because if you shortlist 20 people to contact personally with a coaching offer, and just 5 of them sign up (trust me, it’ll be MUCH higher because of the personal aspect), then you’ll be banking $5,000 a month in coaching fees.
You can’t fake the personal touch, and you can’t do it when your list gets above a certain size because firstly it’s too big a job, and secondly because your subscribers will pretty much know you have a big list and they’ll be wise to you.
So while your list is small, USE the advantage you have and maximise your profits by helping people personally.
And maximise the profits from your tiny list too!
