Dolphins and email writing

Picture this: I’m bouncing around on a speedboat off the Portuguese coast. My son booked this wild dolphin and cave tour for us. The boat crew were cracking jokes and blasting music.

Then boom! A whole school of dolphins appeared. They were jumping and playing right next to our boat. I was like a kid at Christmas watching them dance through the waves.

Next came the caves. Our guide pointed at every rock formation. “That’s a gorilla!” he shouted at one jagged cliff. “Look, an elephant drinking water!” he yelled at another. Pretty soon I figured out his game – everything looked like an animal to this guy.

By the time we hit the fifth “alligator cave,” I was laughing so hard my sides hurt. This dude could turn a plain old rock into a zoo animal. His creativity was off the charts.

Back at the villa, my son caught me typing on my laptop. “Dad, why are you writing emails on holiday?” he asked. Fair question. The truth is, I actually enjoy it. Takes me maybe ten minutes and feels easy.

But here’s what hit me on that boat trip. Not everyone wants to write emails while sipping sangria in Portugal. Some folks would rather fully unplug and soak up the sun.

That’s when the smart email marketers load up their autoresponders before they leave. They stack pre-written newsletters that send automatically. No laptop required on the beach.

Your subscribers still get quality content. You still get to relax completely. Everyone wins.

If you’re planning a getaway soon, maybe grab some ready-made newsletters now. Your future holiday self will thank you when you’re dolphin watching instead of deadline stressing.

Cheers, Neil “Cave Spotter” Spruce